Amazon and Real Estate

Something big happened last Tuesday while we were all shopping on Amazon for it’s day of deals. It very quietly disclosed part of its future, and what new service they will offer their customers. They are about to set out into the real estate world, becoming a competitor of Zillow and Redfin. 

On the website’s section under Home & Business Service, they now list “Hire A Realtor”, and when clicked on takes you to a page that isn’t fully set up yet, but it’s under construction. This is the area where you can hire someone to assemble something you use bought. So hiring a realtor will be another premium service being offered. 

The only information available about this service is the blank webpage you are taken to after clicking the link. 

What is interesting to note is that when Amazon’s “Hire a Realtor” page became knowledge, Zillow’s stock priced took a hit from $46.15 to $44.54, according to an article in Geekwire.com 

If they continue building that webpage by deciding to enter the market, it’s not the first new market they will have encroached on this summer. Earlier this summer they launched their own version of Best Buy’s Geek Squad, which is an in-home service for product installation, and electronic repairs. It’s also a service where consumers can find local electricians, plumbers, house cleaners, etc. 

Amazon’s new Smart Home Services Store on its website allows users to schedule appointments for installations, maintenance, and free consultations. Amazon product experts will answer calls and walk a user through things like smart lights, smart thermostats, etc. 

According to the National Association of Realtors, Amazon has not yet received permission to coordinate with them to use the world “Realtor”, given it is trademarked by the Association. Realtor is often used in short for “real estate agent” A Realtor is is a licensed real estate salesperson who is a member of the National Association of Realtors. 

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